— Bud Norman
Tag Archives: advertisements
The Super Bowl and the Changing of the Seasons
— Bud Norman
The Super Bowl and Trending
— Bud Norman
Kansas Lurks Back to Normalcy
— Bud Norman
Swirling Down the Super Bowl
— Bud Norman
A Tale of Two Ads
Oh, what a difference four short years can make.
It was around this time back in the dark days of ’08 that we found our country in the grip of strange mania, an almost religious enthusiasm for the presidential campaign of Barack Obama. In the mainstream press, throughout the popular culture, even at our favorite tavern, Obama was explicitly hailed as a messianic figure, an avatar that would lead the nation into a new era of hope and change. Even the schoolchildren were singing the praises of the secular savior.
That ad with the singing schoolchildren was especially disquieting. There was a queasy Kim Jon-Il feel about the spectacle of a choir of adorably toothy urchins serenading the dear leader with hymns of allegiance, their eyes filled with adoration as they gazed into a glorious future with the harmonized surety that “Obama’s gonna lead us.”
We were reminded of that creepy bit of political propaganda by the latest advertisement advanced on behalf of Obama’s campaign. Dubbed “A Message From the Children” and produced by one of the fancy-schmantzy Madison Avenue ad firms, the spot features a new batch of cute youngsters — the old ones presumably being too pubescent, acne-riddled, and wised-up by now — but with same appeal to the absolute moral authority of the not-yet-grown-up.
The earlier ad was filmed in warm, soothing, campaign-themed color, while the latest one is in a self-consciously serious black-and-white, and the difference in the two messages is similarly stark. There’s no mention at all of Barack Obama in the latest ad, much less any effort to extol his glory, but rather a dystopian vision of what life would be like if the other guy got elected. The children sing of a future in which strip mines abound, homosexuals are subject to draconian treatments, sick people are left to die, oil spills overrun the oceans, endless wars are fought, polar bears are eliminated, “Big Bird is sacked,” and there is “lots of Chinese stuff.” Except for the parts about Big Bird having to find a real job and the abundance of inexpensive imports it all sounds quite horrible, and the juvenile cast seems convincingly appalled about it as they sing to their Romney-leaning elders that “We’re kinda blaming you.”
The young’uns have the same chin-up air of moral superiority as their parents, and even seem to have somehow replicated the smug soprano self-righteousness of the old folk boom balladeers, so it will likely have some motivating effect on the aging segment of the country that remains committed to Obama’s presidency. Less clear is the effect it might have on the rest of the electorate, which might well recognize that the song’s caricature of the Republicans is utter nonsense and note the sharp contract with the earlier optimism of Obama’s political career. Gone is the utopian promise of the last campaign, replaced by an equally overstated pessimism about the alternative.
— Bud Norman
Another Trashy Ad
Have you hugged your garbageman recently? At the risk of appearing plutocratic, we must confess that we have not.
Being so very thoughtless, we might never even have noticed this oversight if not for an advertisement now airing on behalf of Barack Obama’s presidential re-election campaign. The ad features a man who collects Mitt Romney’s trash complaining that while other people on his route routinely make a point of shaking his hand, giving him hugs, and otherwise expressing their immense gratitude for his humble efforts, the Republican presidential nominee has failed to do so.
Produced and paid for by the American Federation of State, County and Municipal Employees, which is much indebted to the president for helping to keep its members overpaid if under-appreciated, the ad offers Romney’s appalling lack of hugginess as proof of his heartless contempt for the backbreaking labors of the common working man. They seem to expect that a significant number of voters will be so offended by Romney’s behavior they will rush to the polls to express their outrage, but we wonder how many there will be.
Most people, in our experience, do not hug their garbagemen. We do express our thanks to the sanitation workers by only hauling the trash out to the curb for collection every other week or so — for such Gaia-hating right-wing bastards, our carbon footprint is embarrassingly small — and by paying the full bill — even though there’s probably an Obamatrash program that would stick some rich guy with the tab — but that’s about the extent of our kudos. On the rare occasions when we happen to be standing on the lawn during trash collection we will offer the workers a wave and a traditional Kansas “howdy,” but they seem a manly bunch and not at all the sort who would welcome an uninvited hug. Perhaps Mitt Romney’s posh neighborhood can afford a more sensitive sort of garbageman, but if so that would probably be a more effective point for stirring up class resentments against him.
We’re also skeptical of the implied claim that Obama is far chummier and more physically affectionate with his own garbagemen. Despite our famously vivid imagination, we just can’t quite conjure the image of Obama inviting the White House garbageman into the Oval Office to hang out with Jay-Z, Beyonce, The Pimp With a Limp, and the rest of the gang. This will no doubt be attributed to Obama’s altruistic desire not to interfere with the garbageman’s important duties, but we’re finding it increasingly hard to be simultaneously impressed with the president’s famously glamorous lifestyle and his common touch.
— Bud Norman